On to why:

Lately, I’ve been noticing more people expressing an interest in building their own mini-sites. In various forums, for instance, I see some members giving good and encouraging advice.  Other times, I see members giving either poor advice or just plain discouraging.

Aside from getting tired of this and wanting to set the record straight according to MY experience, I guess I saw an opportunity to develop a loyal fan of readers by giving back with free information.


See, I do not believe you have to buy an expensive online course or pay a service $250 to create a decent mini-site for you.  There is nothing wrong with taking a course or paying someone to create one for you, but you should not be discouraged from attempting to build one on your own (with or without a course).

This is because building/creating your own mini-sites does not have to be as intimidating as it seems.

I am not well known on forums simply because I don’t spend a lot of time on them. I don’t get caught up in the whole ‘guru’ thing as it’s just not my thing and we know by now how they are really perceived. I do like to read forums to see what is going on in them occasionally.

Aside from just being too busy to be an active forum member, keeping a low profile is really just who I am. I’m suppose I’m just an introvert at heart.

Plus, my main income doesn’t depend on being ‘out there’, so even if my low profile affects my readership or amount of ‘tweets’ my articles get, I am okay with that.

I can only put something out that I am satisfied will help people. I take a lot of time to do that.  If I depended on joint ventures and list-building, I’d have to be churning out a lot more material on a more regular basis.  But I don’t think I would have a whole lot of new stuff to say if I did that.

I will say that it doesn’t mean every minisite I now build will be successful. I’ve underestimated the competition before, as well as overestimated the power of the keywords I targeted.  And every once in a while, that means I end up with a dud.

For the most part though, minisites are an integral part of my online marketing income. No doubt though, you have heard many people say don’t put all your eggs in one basket. And I wholeheartedly agree.

You can’t count on one income stream when it comes to internet marketing. You just can’t. There is too much that is out of your control. 

Here is the thing though…. time and time again, when other ventures have fallen flat on their face – my mini-sites have maintained value in more ways than just immediate cash.

This is why I wholeheartedly believe in building a small to large number of mini-sites. How many?  That’s up to you. I think it should be a number you can manager work wise and financially.

For a wrap-up on this four part article, check out Part Four.